A Guide to Blogger Outreach For Artists
Blogger outreach is an effective marketing method that artists can use to promote their art online. In this day and age, it is hard to stand out as an artist. There are no support systems in place for those who would like to pursue art. While getting started, many have to freelance and earn an income through other alternatives in order to be able to survive. It can take a long time to build a brand as an artist. As a result, many give up on the way and choose other careers. Luckily, in today’s digital world, artists can find easier ways to gain exposure. Social media is one of the many popular methods that is currently being used by artists. However, there are better options that are still cost-effective such as blogger outreach.
How Can Blogger Outreach Help?
In simple terms, blogger outreach is the process of contacting bloggers and journalists to see if they would include you on their site. So what does that mean for you? If they accept, a post about you that includes a link to your site will be created on their website. Not only will this get you more exposure through their platform, but it will also help your website’s ranks on search engines. It is a win-win. The answer for artists who do not have the fund to invest in basic SEO to make sure they show up for particular keywords relevant to their work is blogger outreach.
It Boosts SEO
Many businesses know how important SEO is and invest in good agencies to ensure they are well optimised on search engines. But, for those who do not have the budget to invest, the blogger outreach method can be just as effective. If you are looking to boost your ranks on Google then request for specific anchor texts that use the appropriate keywords you would like to be seen for. Those keywords are extremely important because search engines use them to better understand what your website is about. You should also take some time to work on your website’s content. You can use Google keyword planner for free to search relevant terms that describe your art. It is an excellent way to measure how much a keyword is searched in a month and helps you decide which are the most popular to include on your website.
Final Tips
When you choose to use the blogger outreach method to promote your website, you should try creating content that readers will value and want to read. Write about your art, ideas, future projects and the industry to name a few. The last thing you want to do is to entice your visitors with advertising. That is something you will want to avoid at all costs. If you really want to engage your users then focus on writing your content organically. This way you can grow your email subscribers and gain credibility, which will lead to business growth and profit.